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Les bases du marketing digital dans le cadre d’une création d’entreprise
Offre :
Durée : 16h
Prix : 2000€ HT
Type : À distance / Blended Learning
Objectifs :
– Maîtriser les différentes stratégies digitales
– Lancer une campagne digitale
– Comprendre le comportement consommateur
– Définir un processus d’achat
Public visé :
– Porteurs de projets
Pré-requis
– Maitrise de la langue française
– Disposition d’un ordinateur
– Connexion internet stable
Programme de la formation
Module 1 : Validation de l’idée de projet et étude de l’angle d’attaque choisi
Module 2 : Comprendre la stratégie digitale
-L’écosystème digital
-Définition d’une stratégie marketing digital
Module 3 : Créer une stratégie marketing
– Fonctionnement du marketing : marché, parcours client, tunnel d’acquisition
– Création d’une stratégie
– Création et animation d’une communauté
– Gestion de la réputation d’entreprise et de la relation client
– Création d’une campagne publicitaire
– Analyse de la performance
Module 4 : Communiquer son offre
– Les notions importantes
– Définir une stratégie de contenu
– Performance
– Optimisation
Module 5 : Les paramètres indispensables au bon fonctionnement d’une marque / d’un projet.
– Un bon ciblage : comprendre le prospect pour mieux le cibler
– Des campagnes publicitaires impactantes : convertir un prospect en client
Module 6 : Communiquer personnellement
– Le personal branding
– Optimisation
– Quelle visibilité
– Analyse de performance
Module 7 : Analyse de performance
– Notions d’analyse de données
– Identifier les principaux indicateurs de performance
– Optimisation de l’analyse
Module 8 : Les enjeux de la création visuelle pour bâtir son image de marque (logo, slogan, couleur associée, infographie etc)
Modalités d’admission :
– Pas de disposition particulière
– Facilitation aux personne en situation de handicap
Résultat attendu :
– Attestation de fin de formation
Modalités d’évaluation :
– Évaluation de fin de formation
– Exercice de mise en situation
Bonus :
– Accès à une communauté d’apprenants
– Accès à une bibliothèque de ressource (bientôt)
Points forts de la formation
Plusieurs rythmes de formation possibles afin de s’adapter au niveau de chacun.
%
de réussite par les apprenants
apprenants formés chaque année
%
de satisfaction
Nos formations sont dispensées par des experts reconnus dans leurs domaines et toujours en activité
Nous disposons de la certification Qualiopi, gage de qualité de formation.
Financez votre formation grâce à vos fonds propres
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre CPF
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre OPCO
Cliquez-ici pour prendre contact avec nous.
Nous sommes là pour vous accompagner en toute circonstance