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Elaborer sa stratégie e-commerce
Offre :
Durée : 14h
Prix : 1497€ HT
Type : À distance / Blended Learning
Objectifs :
– Choisir la typologie de structure la plus adaptée.
– Créer une structure adaptée à la typologie de produits à vendre.
– S’informer sur les réglementations en fonction des types de produits spécifiques.
– Maîtriser les différentes notions liées à la sélection et aux tests de marchés de produits.
– Déterminer une rentabilité potentielle sur un marché concurrentiel ou non.
– Anticiper et optimiser sa trésorerie.
– Piloter son entreprise en fonction des projets de commercialisation.
– Réaliser les déclarations fiscales obligatoires.
Public visé :
– Porteurs de projets
Pré-requis
– Maitrise de la langue française
– Disposition d’un ordinateur
– Connexion internet stable
Programme de la formation
Module 1 : Faire un état des lieux de sa situation
– Déterminer ses KPIs et diagnostiquer son activité
– Structurer son activité
– Comprendre les différents cadres légaux de la vente de produit
Module 2 : Déterminer des objectifs financiers et commerciaux
– Estimer son seuil de rentabilité et ses capacités budgétaires
– Calculer ses prix et marges
– Faire un prévisionnel
Module 3 : Tester son marché
– Tester son produit sur différentes audiences
– Communiquer son produit par différents canaux
– Adapter sa stratégie d’entreprise
Module 4 : Développer son marché à plus grande ampleur
– Utiliser la données pour développer son entreprise
– Détecter des opportunités
– Anticiper la demande de l’audience
– Collaborer avec des entreprises externes
Module 5 : Cadre légal
– Règles de la TVA
– Commerce à l’étranger
– Bilan de société et clôture comptable
– Téledéclaration des impôts
Modalités d’admission :
– Pas de disposition particulière
– Facilitation aux personne en situation de handicap
Résultat attendu :
– Attestation de fin de formation
Modalités d’évaluation :
– Évaluation de fin de formation
– Exercice de mise en situation
Bonus :
– Accès à une communauté d’apprenants
– Accès à une bibliothèque de ressource (bientôt)
Points forts de la formation
Intervention ponctuelle de plusieurs experts du domaine e-commerce, juridique et opérationnel dans des secteurs de marché différents.
%
de réussite par les apprenants
apprenants formés chaque année
%
de satisfaction
Nos formations sont dispensées par des experts reconnus dans leurs domaines et toujours en activité
Nous disposons de la certification Qualiopi, gage de qualité de formation.
Financez votre formation grâce à vos fonds propres
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre CPF
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre OPCO
Cliquez-ici pour prendre contact avec nous.
Nous sommes là pour vous accompagner en toute circonstance