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Développer et promouvoir l’impact de son entreprise à travers une campagne publicitaire
Offre :
Durée : 15h
Prix : 2000€ HT
Type : À distance / Blended Learning
Objectifs :
– Construire une vision et communiquer
– Mettre en place un plan d’action de développement d’entreprise
– Diffuser une communication d’entreprise continue
– Valoriser son offre
– Cibler ses prospects
– Établir un budget et analyser sa rentabilité
– Promouvoir l’activité de son entreprise et la pérenniser
Public visé :
– Porteurs de projets
Pré-requis
– Maitrise de la langue française
– Disposition d’un ordinateur
– Connexion internet stable
Programme de la formation
Module 1 : Comprendre les enjeux d’une visibilité d’entreprise
– Comprendre les axes d’amélioration stratégiques
– Actionner des leviers de communication
Module 2 : Définir sa cible et la stratégie liée
– Identifier son positionnement
– Construire une vision claire et inspirante
– Visualiser sa vision et identifier les étapes et impacts auprès de ses prospects
– Construire un plan stratégique d’actions opérationnelles
– Elaborer une stratégie d’évolution
Module 3 : Communiquer indirectement et efficacement son offre
– Les paramètres d’une campagne publicitaire : ciblage / coûts / prestataires / annonces
Module 4 : Investir financièrement dans sa communication : mesurer sa performance et son retour sur investissement
– Comprendre sa performance
– Analyser sa rentabilité
Modalités d’admission :
– Pas de disposition particulière
– Facilitation aux personne en situation de handicap
Résultat attendu :
– Attestation de fin de formation
Modalités d’évaluation :
– Évaluation de fin de formation
– Exercice de mise en situation
Bonus :
– Accès à une communauté d’apprenants
– Accès à une bibliothèque de ressource (bientôt)
Points forts de la formation
Cette formation est dispensée par un formateur expert en communication pour entreprise ayant accompagné plusieurs entrepreneurs.
%
de réussite par les apprenants
apprenants formés chaque année
%
de satisfaction
Nos formations sont dispensées par des experts reconnus dans leurs domaines et toujours en activité
Nous disposons de la certification Qualiopi, gage de qualité de formation.
Financez votre formation grâce à vos fonds propres
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre CPF
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre OPCO
Cliquez-ici pour prendre contact avec nous.
Nous sommes là pour vous accompagner en toute circonstance