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Créer, développer et promouvoir son entreprise
Offre :
Durée : 40h
Prix : 6000€ HT
Type : À distance / Blended Learning
Objectifs :
– D’effectuer un diagnostic et d’établir son projet entrepreneurial
– Définir ses objectifs et créer son plan d’action
– Développer le bon état d’esprit
– Construire sa stratégie de communication et la développer
– Attirer et convertir ses clients
– Connaître son marché et ses clients idéaux
– Contacter le réseau et les décideurs
– Construire son offre et la tarifer
– Accroître son chiffre d’affaires
Public visé :
– Porteurs de projets
Pré-requis
– Maitrise de la langue française
– Disposition d’un ordinateur
– Connexion internet stable
Programme de la formation
Module 1 : Objectifs et organisation
– Définir son projet et ses objectifs pour mettre en place un plan d’action concret dans le but d’atteindre ses objectifs rapidement
– Déterminer son chiffre d’affaires désiré et comment y arriver
– Définir ton client idéal et ton offre
– Définir un plan d’action sur 3 mois
Module 2 : Etat d’esprit et croyances limitantes
– Nos habitudes et routines actuelles
– Repérer les croyances et blocages qui nous empêchent d’avancer
– Modifier ces croyances pour libérer les blocages et changer son état d’esprit
Module 3 : Stratégie de communication
– Créer sa stratégie de communication
– Créer un message pertinent
– Planifier sa communication
Module 4 : Attraction et conversion
– Stratégie d’attraction clients
– Création de ton lead magnet
– Faire son auto-promotion
Module 5 : Affiner son positionnement et son client idéal
– Clarifier son message
– Connaître son « pourquoi »
– Faire le profil de son client idéal
– Définir son positionnement
Module 6 : Faire son étude de marché
– Connaître le contexte social et légal de sa spécialité
– Connaître les habitudes de consommation liées à son domaine
– Connaître la concurrence
– Connaître ses forces et ses faiblesses
– Trouver son élément différenciateur
Module 7 : Créer ses offres et les tarifer
– Formuler sa promesse
– Structurer son offre
– Facturer au juste prix
Module 8 : Maîtriser la vente et les objections
– Stratégie de l’appel de vente
– Le processus de la vente
– Surmonter les objections
Module 9 : Customer care
– Créer une expérience client
– Prendre soin de ses prospects et de ses clients
Module 10 : savoir s’organiser sans s’épuiser
– Définir sa vision
– Apprendre à planifier
– Apprendre la cohésion d’équipe
– Savoir prioriser
Modalités d’admission :
– Pas de disposition particulière
– Facilitation aux personne en situation de handicap
Résultat attendu :
– Attestation de fin de formation
Modalités d’évaluation :
– Évaluation de fin de formation
– Exercice de mise en situation
Bonus :
– Accès à une communauté d’apprenants
– Accès à une bibliothèque de ressource (bientôt)
Points forts de la formation
Plusieurs rythmes de formation possibles afin de s’adapter au niveau de chacun.
%
de réussite par les apprenants
apprenants formés chaque année
%
de satisfaction
Nos formations sont dispensées par des experts reconnus dans leurs domaines et toujours en activité
Nous disposons de la certification Qualiopi, gage de qualité de formation.
Financez votre formation grâce à vos fonds propres
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre CPF
Cliquez-ici pour prendre contact avec nous.
Financez votre formation grâce à votre OPCO
Cliquez-ici pour prendre contact avec nous.
Nous sommes là pour vous accompagner en toute circonstance